Microsoft Corp on Thursday filed five civil lawsuits in Seattle, Washington against alleged "malvertisers."
Malvertising is the term used to describe harmful online advertising and works by camouflaging malicious code as harmless online advertisements, Microsoft's associate general counsel Tim Cranton wrote in a blog. "The lawsuits allege that individuals using the business names "Soft Solutions," "Direct Ad," "qiweroqw.com," "ITmeter Inc" and "ote2008.info" used malvertisements to distribute malicious software or present deceptive websites that peddled scareware to unsuspecting Internet users," he said.
Sunday, September 20, 2009
Intel gears up for mobile battle
Intel has slashed the power consumption of its new "Moorestown" chip platforms for mobile devices, a big boost for its efforts to grab a slice of a booming market for chips in cellphones and other consumer electronics.
Anand Chandrasekher, a senior vice president at Intel and general manager for the ultra mobility group, also said the company is open to joining forces with the world's largest cellphone maker, Nokia, on a Linux-based operating system. Analysts have previously said Intel's chip-and-chipset platforms will be too power-hungry for portable consumer electronics and cellphones, when compared with rival platforms based on ARM Holdings Plc architecture.
Anand Chandrasekher, a senior vice president at Intel and general manager for the ultra mobility group, also said the company is open to joining forces with the world's largest cellphone maker, Nokia, on a Linux-based operating system. Analysts have previously said Intel's chip-and-chipset platforms will be too power-hungry for portable consumer electronics and cellphones, when compared with rival platforms based on ARM Holdings Plc architecture.
The first video advert inside a paper magazines
The small screen, built into a cardboard insert, contains an advert for Pepsi Max and trailers for US TV network, CBS.
There are also in-built speakers, so the viewer can hear the advert too.
"This is an extraordinary way to refresh how we interact with consumers," said Pepsi-Cola's chief marketing officer, Frank Cooper.
Chip technology is used to store the video - described as similar to that used in singing greeting cards - which is activated when the page is turned.
The slim-line screens - around the size of a mobile phone display - also have rechargeable batteries.
Each chip can hold up to 40 minutes of video.
BBC News' Los Angeles correspondent, Rajesh Mirchandani, said that the magazine advert was mounted inside a cardboard insert, so it was "instantly distinguishable from a normal flimsy page".
CBS and Pepsi won't say how much this limited commercial trial is costing, but manufacturers Americhip told BBC News that a multi-thousand print run with built-in screens would cost in the region of US $20 (around £13) for each magazine.
This has prompted criticism from some quarters, saying that the internet has already been delivering video-embedded-in-text for some time.
There are also in-built speakers, so the viewer can hear the advert too.
"This is an extraordinary way to refresh how we interact with consumers," said Pepsi-Cola's chief marketing officer, Frank Cooper.
Chip technology is used to store the video - described as similar to that used in singing greeting cards - which is activated when the page is turned.
The slim-line screens - around the size of a mobile phone display - also have rechargeable batteries.
Each chip can hold up to 40 minutes of video.
BBC News' Los Angeles correspondent, Rajesh Mirchandani, said that the magazine advert was mounted inside a cardboard insert, so it was "instantly distinguishable from a normal flimsy page".
CBS and Pepsi won't say how much this limited commercial trial is costing, but manufacturers Americhip told BBC News that a multi-thousand print run with built-in screens would cost in the region of US $20 (around £13) for each magazine.
This has prompted criticism from some quarters, saying that the internet has already been delivering video-embedded-in-text for some time.
Sunday, September 13, 2009
Windows 7 Upgrades Could Take Over 20 Hours To Complete
Upgrading your operating system using the “in-place” approach has always come at the cost of some performance and stability, but never would we have imagined that it could take up to 20 hours to complete!
According to a new study released by Microsoft software engineer Chris Hernadez, upgrade times can range wildly depending upon your hardware configuration, and the amount of data it needs to migrate during the install. The worst time recorded during their testing was a whopping 20 hours and 20 minutes for a “Super User” that had roughly 650Gb of data, and about 40 applications installed prior to the upgrade. This might sound like a pretty niche scenario to some of you, but I imagine at least a few of our readers (myself included) fall into this category.
According to a new study released by Microsoft software engineer Chris Hernadez, upgrade times can range wildly depending upon your hardware configuration, and the amount of data it needs to migrate during the install. The worst time recorded during their testing was a whopping 20 hours and 20 minutes for a “Super User” that had roughly 650Gb of data, and about 40 applications installed prior to the upgrade. This might sound like a pretty niche scenario to some of you, but I imagine at least a few of our readers (myself included) fall into this category.
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