the only one with a chance to rival Google in search over the long term,
but acknowledged that it will take several more years and a whole lot of
money.
"It's going to take us a while," he said, during a speech at the Churchill
Club. "We've got a lot to do."
Venture Capitalist Ann Winblad, who was moderating the talk with Ballmer,
noted that when Ballmer addressed the club in 2006, he said search was a
five-year battle.
"It's a five-year task," he said, with a smile. "It's a long-term task."
To succeed, he said, the company will have to find a way to fundamentally
change the experience and the economics of search. "You have to redefine
the category," Ballmer said. "We've taken some steps in that direction."
"You don't really brute force your way into any market," he said. (I looked
around, but I didn't see anyone choke on their water over that one.)
On the antitrust front, Winblad asked Ballmer if he had any advice for
Google's executives. "I'd probably keep that advice to myself," he said.
Read more on Cnet : http://news.cnet.com/8301-13860_3-10051743-56.html
